Wednesday, June 2, 2010
I have had a frustrating past couple of weeks trying to understand why some companies still refuse to believe the value of a website on the internet.
The first objection is always about money and it's obvious businesses do not have extra money to splash out on something they don't believe adds value to there business, but this is probably the weakest excuse of all.
Website development doesn't have to be expensive, an online profile of your company with the products and services you offer is way cheaper than printing brochures, flyers or publishing a printed advertisement.
Here is an example:
One of our clients provides plumbing and bathroom renovation services and was adamant that no one will ever look at his website on the internet, so we provided some search statistics for plumbers. The average monthly search for plumbers on Google in South Africa is 49500 per month. If you are one of the plumbers without a website you won't see any of this business.
Who is mad enough to throw away 49500 opportunities?
The first objection is always about money and it's obvious businesses do not have extra money to splash out on something they don't believe adds value to there business, but this is probably the weakest excuse of all.
Website development doesn't have to be expensive, an online profile of your company with the products and services you offer is way cheaper than printing brochures, flyers or publishing a printed advertisement.
Here is an example:
One of our clients provides plumbing and bathroom renovation services and was adamant that no one will ever look at his website on the internet, so we provided some search statistics for plumbers. The average monthly search for plumbers on Google in South Africa is 49500 per month. If you are one of the plumbers without a website you won't see any of this business.
Who is mad enough to throw away 49500 opportunities?
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