Wednesday, June 16, 2010
Traditional advertising is still alive and well and will remain so for long as we have TV, Radio and printed media available to us. Although traditional advertising is more targeted the media wastage is still quite high.
With a website your products and services information is available on demand.
Let’s look at a simple scenario…
I am looking for an environmentally friendly method of supply hot water to my home and I would like to make comparisons with various methods and pricing. What form of media is going to give me the information I want, on demand, at no cost. There isn’t a TV program I can tune into or a radio station I can listen to or even a magazine I can buy that will help me with this decision BUT the internet surely will.
I might have seen an advertisement somewhere for a solar or gas hot water system but I can’t recall where I saw it or who the manufacturer or supplier was, I could search through the many newspapers magazines TV channels and radio stations to try and find it but that is just too tedious and probably won’t result to much.
However if I go to one of the many available search engines I will definitely find the information I am looking for to make comparisons and do research on specs and prices.
When it comes down to it, a reasonably sized website costs less than the price of a can of Coke a day.
Let’s look at the numbers:
A 10 pager cost R6250.00 ex VAT.
SEO R2500.00 ex VAT
Total R8750.00 ex VAT
This includes search engine optimization and layout design. The lifespan of a web design is about 3 years or 1095 days which equates to R7.99 per day - Now who can’t afford that? Add basic hosting at an extra R3.00 per day and you are on the internet.
So you can’t afford to layout the full amount up front you can purchase a rental license ( R2190.00) and pay it off over 6 (R1095.00 + R150.00 hosting per month) or 12 (R635.00 + R150.00 hosting per month) months after which you just pay for the hosting.
Do it NOW! Before we change our minds. http://www.interon.co.za/
With a website your products and services information is available on demand.
Let’s look at a simple scenario…
I am looking for an environmentally friendly method of supply hot water to my home and I would like to make comparisons with various methods and pricing. What form of media is going to give me the information I want, on demand, at no cost. There isn’t a TV program I can tune into or a radio station I can listen to or even a magazine I can buy that will help me with this decision BUT the internet surely will.
I might have seen an advertisement somewhere for a solar or gas hot water system but I can’t recall where I saw it or who the manufacturer or supplier was, I could search through the many newspapers magazines TV channels and radio stations to try and find it but that is just too tedious and probably won’t result to much.
However if I go to one of the many available search engines I will definitely find the information I am looking for to make comparisons and do research on specs and prices.
When it comes down to it, a reasonably sized website costs less than the price of a can of Coke a day.
Let’s look at the numbers:
A 10 pager cost R6250.00 ex VAT.
SEO R2500.00 ex VAT
Total R8750.00 ex VAT
This includes search engine optimization and layout design. The lifespan of a web design is about 3 years or 1095 days which equates to R7.99 per day - Now who can’t afford that? Add basic hosting at an extra R3.00 per day and you are on the internet.
So you can’t afford to layout the full amount up front you can purchase a rental license ( R2190.00) and pay it off over 6 (R1095.00 + R150.00 hosting per month) or 12 (R635.00 + R150.00 hosting per month) months after which you just pay for the hosting.
Do it NOW! Before we change our minds. http://www.interon.co.za/
Thursday, June 3, 2010
Retailers pay fortunes for retail space in shopping centres to make their products visible to passing trade, this is their window to the world.
Some industries strive for visible locations that have high volumes of passing traffic along free-ways or busy roads and intersections.
Others pay huge sums for billboards, print and other media advertising, this is their window to the world.
In order to stay in business we need to advertise in some way or other and what better and less expensive way than to establish a website on the internet.
In 1996 when I first got involved with web development, technology was a lot different, there were very few people that had internet access because it was expensive, slow and not very well understood however these hurdles have been overcome. 5.3 million people in South Africa have access to the internet on a daily basis this has doubled since 2000 and will double again by 2012 who are tthese people and why are we not taking them seriously.
I did a presentation to a local chamber of commerce a little while ago and was astonished to find how business people perceive the internet or how little they knew of the value the internet has to offer their business.
For those that are not convinced that a website will benefit them ask your customers what they think.
In conclusion a business without a website loses out on a lot more opportunities than those that do have one.
It's your window to the world, let them look in.
Some industries strive for visible locations that have high volumes of passing traffic along free-ways or busy roads and intersections.
Others pay huge sums for billboards, print and other media advertising, this is their window to the world.
In order to stay in business we need to advertise in some way or other and what better and less expensive way than to establish a website on the internet.
In 1996 when I first got involved with web development, technology was a lot different, there were very few people that had internet access because it was expensive, slow and not very well understood however these hurdles have been overcome. 5.3 million people in South Africa have access to the internet on a daily basis this has doubled since 2000 and will double again by 2012 who are tthese people and why are we not taking them seriously.
I did a presentation to a local chamber of commerce a little while ago and was astonished to find how business people perceive the internet or how little they knew of the value the internet has to offer their business.
For those that are not convinced that a website will benefit them ask your customers what they think.
In conclusion a business without a website loses out on a lot more opportunities than those that do have one.
It's your window to the world, let them look in.
Wednesday, June 2, 2010
I have had a frustrating past couple of weeks trying to understand why some companies still refuse to believe the value of a website on the internet.
The first objection is always about money and it's obvious businesses do not have extra money to splash out on something they don't believe adds value to there business, but this is probably the weakest excuse of all.
Website development doesn't have to be expensive, an online profile of your company with the products and services you offer is way cheaper than printing brochures, flyers or publishing a printed advertisement.
Here is an example:
One of our clients provides plumbing and bathroom renovation services and was adamant that no one will ever look at his website on the internet, so we provided some search statistics for plumbers. The average monthly search for plumbers on Google in South Africa is 49500 per month. If you are one of the plumbers without a website you won't see any of this business.
Who is mad enough to throw away 49500 opportunities?
The first objection is always about money and it's obvious businesses do not have extra money to splash out on something they don't believe adds value to there business, but this is probably the weakest excuse of all.
Website development doesn't have to be expensive, an online profile of your company with the products and services you offer is way cheaper than printing brochures, flyers or publishing a printed advertisement.
Here is an example:
One of our clients provides plumbing and bathroom renovation services and was adamant that no one will ever look at his website on the internet, so we provided some search statistics for plumbers. The average monthly search for plumbers on Google in South Africa is 49500 per month. If you are one of the plumbers without a website you won't see any of this business.
Who is mad enough to throw away 49500 opportunities?
Subscribe to:
Posts (Atom)